Chances are you use GPS tracking and geolocation more than you think. You’ve probably got some kind of tracking to find your phone or tablet. You might track your family with Google Location or some other application. You might even have GPS tracking on your own vehicles.
However, there’s a good chance if you’re reading this, you’ve never considered how GPS tracking can help the dealership you manage.
Here are 5 ways GPS tracking can help car dealers:
Increase Sales and Service
If you’ve got a medium to large car dealership, you probably have several hundred cars (at least) in your showroom and lot. Some are new cars, some are second hand, and some could be waiting for repairs, maintenance or servicing.
Finding the right car quickly is like looking for a needle in a haystack. They’re probably all moving around all the time, and it’s impossible to try to track them manually. But GPS tracking can tell your sales and service team exactly where any car is at any time. So you can get customers what they want and need faster and easier.
The next big advantage to using GPS tracking on the cars at your dealership is that you can dramatically reduce car theft – and increase recovery if something is stolen from your lot. CCTV cameras and alarm systems are great, but they only tell you what happened hours after it goes wrong, whereas GPS tracking will tell you where vehicles are in real time.
In fact, when would be thieves know that your cars are fitted with high quality GPS tracking systems that allow you to monitor them in real time, they’re far less likely to steal cars in the first place.
You can also track vehicles when they are out for test drives, and if things go wrong, you can have someone where they need to be as quickly as possible. No one ever wants to think about someone having an accident on a test drive, but it does happen, and knowing where your test drives are could literally be a life saver.
Every time a car does get stolen from your lot, and you’re forced to make an insurance claim, your premium will go up. You’ll also have to pay a deductible, which will be at least a few thousand dollars. If you can recover more vehicles before they disappear for good, you can keep those rates in check.
Many banks and finance companies offer better rates on financing when vehicles have GPS tracking installed too. So you can make extra money on the front end and the backend, and still offer a better deal to your customers. So, you’re more competitive in a crowded market place too.
Lower Insurance Rates
Recovering cars using GPS tracking is a good way to keep your rates from increasing with claims and avoid paying deductibles, but this can also lower your rate too.
Many insurance companies will reduce your insurance rates if you take additional security precautions. So if you install GPS tracking on all the vehicles in your lot, you might be able to cut your insurance bill down, rather than simply keeping it stable!
GPS tracking is a great security feature, but it’s also a great way to manage the inventory at your car dealership. Knowing what each car is at all times helps your business in so many ways. Whether it’s during the day when your staff can find cars fast, or at night, when they all stay in the lot!
Every business needs to decide for themselves, of course, what they feel comfortable with – but those that invest in GPS tracking see results and returns fairly quickly.
If you’re still in doubt, why not get a quote? Then you can crunch the numbers yourself and find out if it makes sense for you and your dealership. Contact Safepoint GPS today!