GPS technology is everywhere these days. GPS boosts productivity and streamlines operations in various industries, from farming and mining to package delivery and banking systems. Auto dealerships are no exception.
You likely already know GPS can help you manage your inventory and increase your lot security. But did you know GPS trackers for dealers can also improve your car dealership financials? This post covers five ways Safepoint GPS and CarRx software help increase car dealership revenue.
How SafePoint GPS and CarRx Can Boost Your Dealership’s Bottom Line
As the automotive industry has normalized after the pandemic, dealership profit margins have dropped. Therefore, car dealers are constantly seeking ways to boost auto retail earnings. SafePoint GPS and CarRx are industry-specific software solutions that can help you do that.
SafePoint GPS is a tracking system that lets you monitor your lot, manage your inventory, and maintain your vehicles. CarRx is an integrated maintenance software solution that helps drivers stay on top of car health. Here are five ways these two technologies can help improve car dealership revenue.
1. Reduce Losses
Have a problem with cars leaving your lot in the middle of the night? Video surveillance and human guards play an important role in lot security, but neither is much help once a car disappears. SafePoint GPS will alert you instantly if a car leaves your lot, track it wherever it goes, and offer stolen vehicle recovery assistance.
2. Lower Insurance Costs
Installing GPS in your vehicles can help you save on Open Lot and Garage Liability insurance, too. Whenever you make an insurance claim for a stolen vehicle, your premium will likely go up, and you’ll probably have to pay a deductible.
In contrast, the fewer claims your insurer needs to pay, the less your dealership will spend on insurance. Installing geolocation tools in your inventory also demonstrates your commitment to lowering risks at your dealership, which could lower your monthly premiums, and possibly your deductibles as well.
3. Improve Efficiency
One of the biggest ways GPS technology can improve your company’s bottom line is by making everything easier. SafePoint GPS helps dealers streamline operations, simplify communications, and improve productivity.
With geolocation software, your salespeople no longer have to walk all over the lot looking for a specific vehicle while customers wait. With vehicle maintenance alerts, you won’t need to manually check each car to know when it’s time for service, to charge a battery, or refuel a vehicle. This frees your staff to focus on more important things, like driving revenue for vehicle sales.
4. Sell More Service
Beyond automotive sales income, your dealership also makes money on service. SafePoint GPS and CarRx make this easier by sending out smart alerts to owners whenever their vehicle has a mechanical problem or needs routine maintenance.
With a user-friendly dashboard and real-time notifications, your dealership can send personalized service messages, and campaigns, to customers’ smartphones to keep them returning.
5. Improve Customer Relationships
One of the best ways to boost revenue from car sales is to have happy customers who keep coming back — and tell others about your dealership. How do SafePoint GPS and CarRx drive customer satisfaction?
- Reduce wait times: Customers no longer have to wait for salespeople to track down cars on the lot or during test drives. With GPS, you know where every vehicle is at all times.
- Improve test drives: If a customer gets lost or has an accident, your GPS tracker can help you locate them quickly.
- Get better deals: Many lenders offer better financing rates if your vehicles have GPS tracking. That lets you offer the customer a better deal while making extra money for your dealership.
- Stay on top of maintenance: With real-time maintenance alerts and diagnostic scans, connected technology helps you coordinate with customers to keep their vehicles in good working order.
Let SafePoint GPS Help Increase Your Vehicle Sales Revenue
Ready to see how GPS technology and CarRx can help boost your car dealership revenue? Contact SafePoint GPS at (504) 381-4376 today!
